Beef Sales are Down – But Wagyu will Grow Global Trends in Beef Means Wagyu is on the Up. The global trend in eating meat is upwards, but veal and beef are in decline. Why? Because the health issues with some beef have meant that consumers are wary of the products they buy. This is…
Japanese is cool again.
The recent series on BBC4 that has been looking at Art and Culture in Japan has reflected the growing interest in Japan and Asia. Or have we always been interested?
Japan is held a fascination for the West throughout history. It is so different. The culture, the customs, the approach to life. We have been influenced by so many Japanese elements that perhaps we don’t realise it, while in return Japan has taken on board many aspects of our culture.
Japanese cooking was once almost unknown, despite our love of Chinese food. In recent years this has changed. Core to this has been the introduction of Sushi, A healthy food that can also be delivered fast enough to meet our blink of an eye lifestyles. Sushi bars are now easy to find in London and spreading throughout the British Isles. People who would once have been hard to persuade to eat marinated fish and rice are now happy to try the latest recipes.
The Japanese style of cooking is also seen in the growth of Tapanaki restaurants with the combination of flavour and theatre. The ingredients are traditional and at the higher end of the market, Wagyu beef is often on the menu.
Awareness of Wagyu is growing too. Around the world there are people who have tried Wagyu in Japan or the next biggest market, Australia. American chefs are sourcing the best available Wagyu, and this is happening in Europe too,
Flax Fed Wagyu from Noble House is great for cooking a number of ways, from straight beef so stews in the Japanese style.