Beef Sales are Down – But Wagyu will Grow
Global Trends in Beef Means Wagyu is on the Up.
The global trend in eating meat is upwards, but veal and beef are in decline.
Because the health issues with some beef have meant that consumers are wary of the products they buy. This is happening in more mature economies of Europe and America, whereas in countries with growing prosperity the emerging middle classes are consuming more meat as it becomes affordable.
The strength of Wagyu becomes evident for several reasons. People have not stopped loving to eat beef, they are just more careful about the beef they do eat. They want to know where the beef is coming from, and Wagyu Beef is traceable. Genuine Wagyu Beef comes from a small number of cattle. The genetics of the Wagyu that you buy should be available if you want to see where the beef originated.
Wagyu will also succeed as customers become more particular about the beef that they eat. It is becoming an event meal. Having a steak or roast beef is now more common for special occasions, and there is no beef more special than Wagyu. If someone wants the best flavour on the market, they will not find anything with a more distinctive and enjoyable taste.
So while the trend in overall beef sales is downwards, we are totally confident that the sales of Wagyu Beef are on the up, and will grow exponentially as more people get to know about the traceability, the flavour and the experience of eating the best beef in the world.
The Wagyu Market is on the up all round, with more people enjoying the flavours, more retailers seeing the opportunity, and more farmers realising that they can produce top quality Wagyu Beef.
To get real insight to the Wagy Market call us or drop us a line.