ABOUT NOBLE HOUSE WAGYU
Noble House has grown from a love of farming and a passion for quality beef production. Founder Luke gained extensive knowledge of the industry first on his family beef and sheep farm and later in Australia studying feeding and breeding techniques from experienced Wagyu ranchers such as Takie Susuki and Goshu Wagyu’s Barbara Benjamin.
We work directly with Toshi Matsuoka of World K’s Japan to develop the correct feeding and breeding techniques making Noble House truly authentic. We began breeding Wagyu on the home farm using AI and embryo transfer techniques, allowing us to bring the best genetics from Japan to here home in Ireland. We use a Japanese Style technique’s by breeding Wagyu with only Angus and Holstein cows to produce best Wagyu from native herds.
Luke Smith is a 6th generation farmer growing up on the family beef and sheep farm gaining in-depth knowledge of livestock industry. Attending Greenmount Agricultural College, he deepened his understanding of this sector achieving a Distinction Level Award in Agriculture. Following college, he was appointed to the position of Farm manager for Drumhill Angus in County Tyrone. There he gained extensive experience concerning AI and embryo transfer as well as specialised livestock breeding. After having sparked an interest in Wagyu from college he left the job in pursuit of involvement in Wagyu beef industry. After now three years of extensive research into Wagyu beef production and genetics, he has established an international network of livestock and beef specialists. Following further industry education, consultation with Toshi Matsuoka and experienced Australian Wagyu/Angus breeders and feeders he has established his own approach to this specialist industry in developing innovative breeding and breed production strategies.
Growing up on the family beef and sheep farm Adam has gained hands on practical experience in livestock and farm management. He attended Greenmount Agricultural College and achieved a triple distinction in Agricultural technology. Having worked closely with his brother Luke, Adam nudged the idea of travelling to Australia to work and gather an insight to the World of Wagyu. In Return from Australia both brothers invested in producing their own Full-blood wagyu herd through embryo transfer, going on to sell bulls and heifers internationally to Germany and Spain. Adam has guided key investment to Noble House Wagyu and is currently working on digital marketing to further grow the business.
Uwe Jerathe began in 2006 with the breeding of Wagyu in Germany an is one of the co-founder of the German Wagyu Association. He expanded the genetic pool of his breed systematically by importing embryos and semen from Australia and the USA . He is a recognised expert for pedigrees/matings and genetic disorders of the Wagyu breed . His company Wagyu Genetics provides successfully embryos, semen and breeding animals to breeders and fatteners throughout Europe . Numerous contacts and friendships in breeding circles complement its broad genetic expertise and commitment in the Wagyu industry .
Toshi Matsuoka has had over 30 years´experience with Wagyu in Japan (his home country), the US , Australia and now Asia. He was responsible for importing the most significant pedigrees from Japan that make up the majority of the Australian and US Markets today. His company is also responsible for producing the most important bull in the history of the Wagyu production outside Japan – Michifuku. His extensive knowledge of Wagyu breeding, beef production and progeny test systems is of the most importance in this business as well as his extensive industry contacts.